Customer Insights for CX Personalization: Which Data Matters Most?

Customer Insights for CX Personalization: Which Data Matters Most?


While most marketers understand the value of capturing and analyzing customer data in aggregate, many still struggle to extract value from personalized customer data. Yet, this is arguably where the highest value lies.

By using advanced personalization techniques, organizations can not only learn more about their customers, they can also create digital journeys that match user preferences and expectations. Seamless, cross-channel experiences are proven to deliver higher rates of conversion and loyalty, but creating them requires a forensic understanding of which data matters most.

In this expert-led webinar we’ll be analyzing which customer data enables you to provide the most engaging digital experiences. Featuring a team of independent thought leaders and citing examples from the financial services and retail sectors, we aim to share a mix of practical guidance and actionable insights.


Eric Fullerton - product marketing manager at Acquia

Cyril Coste - director of digital transformation at DTX Advisory

Daryn Mason - independent CX and CRM consultant

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