Selling Marketing Automation to Your Executive Team

Selling Marketing Automation to Your Executive Team


If you’ve decided your company needs Act-On's marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll need to consider how to present your recommendation to the brass.

Keep in mind that while every exec has a unique set of concerns, there are three questions you must be able to answer for each of them. We’ll addresses the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications.


In this eBook, you'll learn:

  • What’s in it for me?
  • What is required of me/my team and my time to get this benefit?
  • When will I see results and what will they look like?